Jan's Marketing Real Estate Business Client Study
Jan’s Marketing is a real estate and development company, it had a different range of properties for vast audiences.
Project Introduction
Jan’s Marketing, a respected real estate company and developer of a variety of properties, went on a transformative digital marketing journey to enhance its market presence and establish itself as an industry leader. They approached Flogic Film with the goal of expanding their online presence, generating qualified leads, and increasing property sales through effective digital marketing strategies. Over the course of our partnership, we implemented a series of targeted digital marketing steps that contributed significantly to their business growth and success.
Client Review
CHALLENGES OF PROJECT
Diverse property portfolio: Jan’s Marketing had an extensive portfolio of properties, each targeting different audiences. The challenge was to streamline messaging that effectively resonate with different audiences.
Digital Presence: The existing digital presence lacked consistency and did not reflect the brand’s status. Jan’s Marketing needed a digital redesign to accurately represent its offerings and values.
DIGITAL MARKETING APPROACH
Flogic Film played a key role by carefully developing multiple effective strategies, from SEO optimization to compelling video production, to transform Jan’s Marketing into a digitally vibrant and engaging real estate powerhouse.
1
Complete Digital Audit:
We began by conducting an in-depth analysis of Jans Marketing's existing digital presence, including their website, social media profiles, and past marketing campaigns. This audit provided us with valuable insights into their strengths, weaknesses, opportunities, and threats in the digital landscape.
2
Digital Presence:
The existing digital presence lacked consistency and did not reflect the brand's status. Jan's Marketing needed a digital redesign to accurately represent its offerings and values.
3
Search Engine Optimization (SEO):
To increase organic visibility and drive targeted traffic, we implemented a comprehensive SEO strategy. This included keyword research, on-page optimization, technical SEO improvements, and regular content updates to their blog. As a result, Jans Marketing's website began to rank higher in search engine results pages (SERPs), resulting in increased organic traffic.
4
Effective content strategy:
A content strategy was designed to create informative and valuable blog posts on real estate trends, investment guides, and home buying tips. This established Jan's Marketing as an industry recognized leader and generated organic traffic.
5
Email Marketing Campaigns:
We created targeted email marketing campaigns to nurture leads and maintain customer relationships. By providing valuable content, personalized property recommendations and market updates, we kept the audience engaged and interested in Jans Marketing's offerings.
6
Content Marketing Strategy:
A consistent content marketing strategy was implemented where we produced high quality blog posts, infographics, and videos related to real estate trends, investment tips, and real estate buying guides. This not only showcased Jans Marketing's expertise, but also attracted organic traffic and social shares.
WEB DESIGN AND DEVELOPMENT SERVICE
The collaboration between Jans Marketing Real Estate and Development Company and Flogic Film resulted in a transformative web design journey. The new website effectively showcased the company’s portfolio, services, and expertise in the real estate industry. The user-friendly interface, engaging content, and interactive features contributed to increased user engagement and time spent on the site.
Jans Marketing experienced a significant increase in online inquiries and consultation bookings through the website. The improved online presence attracted a broader audience, resulting in a significant increase in their client base. As a result, the company experienced increased business success, increased brand awareness and increased credibility in the real estate market.
Through meticulous planning, creative execution, and ongoing support, Flogic Film transformed Jans Marketing’s digital presence, enabling them to reach new heights in the competitive real estate industry.
FINAL RESULTS
By systematically implementing these digital marketing steps, Jans Marketing experienced remarkable growth. Most importantly, they saw a significant 30% increase in qualified leads and a subsequent increase in property sales.
The journey with Jans Marketing is a proof point of the power of strategic digital marketing to enhance a real estate or any other company’s online presence and drive solid business results. The combination of SEO, social media engagement, targeted advertising and content marketing resulted in a successful partnership that positioned Jans Marketing as a leader in the competitive real estate market
